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Unwind at The Grand Victorian Hotel

One of the Only Oceanfront Hotels in Spring Lake NJ

A Getaway that Feels like Coming Home

Of all the Jersey Shore hotels on the beach, only The Grand Victorian offers the serenity of a vacation with the charm of coming home. As the first in the ICONA Boutique Collection, we combine familiar comfort with timeless tranquility. Far from urban commotion and tucked away in quaint Spring Lake, our historic location hosts a charming and unique experience for beachgoers seeking an escape from the everyday.

The Grand Victorian provides a calming, immersive landscape in which to unplug. Built in 1883 and originally known as The Brighton House, each of its 19 deluxe rooms boasts a distinctive personality and history. The residence was coined The Grand Victorian Hotel in 1990 when it hosted its first guests. We remodeled in 2005, but the building retained its historic charm and timeless design. After 130 years, the hotel stands out among other New Jersey beach hotels as a proud piece of Spring Lake history that encourages patrons to unwind together among the dunes.

Our historic home features an unrivaled location with easy access to New York City and Philadelphia transportation hubs, plus clean and quaint rooms for travelers of all tastes. Centrally located on the two-mile Spring Lake boardwalk, The Grand Victorian is three blocks from the main shopping district and includes guest parking spots for select rooms.

The Rooms

Spacious room at the Grand Victorian


Unwind in peace in one of our exclusive suites, outfitted with comfortable amenities. Enjoy the best panoramic ocean views of any hotel in Spring Lake, NJ on your private porch or balcony. A dedicated parking space provides added convenience to help you unwind.

Two twin bed room at the Grand Victorian

Second Floor Rooms

Our second floor rooms provide the right fit for your trip multiple bed size and view options. Choose from oceanfront, partial ocean, or picturesque Spring Lake views. From quaint and quirky to peaceful and quiet, the second floor has the perfect room for you.

Relaxing room at the Grand Victorian

Third Floor Rooms

Relax with a partial ocean view in our newly renovated third floor rooms. Brand new furnishings, stylish decor, and updated private bathrooms give these revamped suits a refreshing, modern appearance. Find the perfect room to help you unwind on your next getaway.


For Even More Reasons to Stay a While

Our historic beachfront hotel offers access to one of the best New Jersey beach hotel locations at a competitive price. Indulge and unwind in paradise without breaking the bank with some of our irresistible deals.

Relaxing room with ocean view at the Grand Victorian

5+ Night Extended Stay Discount

Looking to lengthen your getaway? Stay a while to save a bundle! New bookings of 5 or more nights are eligible for 5% savings in addition to the already-reduced Advanced Purchase Rate*. Now you can linger with us a little longer at an unbeatable price.

Book now & select 5+ nights to see the rate option, or call for additional details!

Entrance of the Grand Victorian hotel in Spring Lake, NJ

Advanced Purchase Rate

We take 15% off the Standard Rate when you book and pay for your stay in advance.*

Cozy season view of the ocean in spring lake nj at ICONA Grand Victorian hotel

25% Off Special Now - April

Escape to charming Spring Lake, NJ with a delightful getaway at ICONA Grand Victorian. Our boutique beachfront hotel is the perfect place to relax & rejuvenate this Cozy Season.

Whether you’re planning a midweek retreat or a weekend away, you’ll enjoy fantastic savings. Sunday-Thursday start as low as $104++ & weekends from only .

Embrace the tranquil ambiance of Spring Lake and let ICONA be your home-away-from-home at the shore.

*Special is valid on new stays booked starting 1/31, while supplies last. No code is required. Rooms are as priced as-is online with lead-in rates beginning as low as $104-$127 for select dates plus tax & fees. All rooms & rates are based on availability & subject to change at any time. Upgraded rooms are an additional cost.

*All reservations are based on availability. Pre-payment is required for discounted and advance purchase rates. Updated cancellation policy applies Please Note: 5+ Night extended stay discount is valid only on stays of 5 or more nights booked at Market Value. Stays previously booked at our pre-season discounted rates may not be eligible. Should you have any questions or wish to add days to your stay to take advantage of special offers please contact the hotel directly.

Aerial view of the Grand Victorian hotel


We welcome every guest as a cherished and lifelong friend. The Grand Victorian includes the following standard amenities in every room:

  • Exclusive beachfront location
  • On-site dining at Amelia’s By The Sea restaurant
  • Housekeeping services
  • Reliable wifi connection throughout the facility
  • Beach tags, chairs, umbrellas, and towels (in season)
  • ICONA bicycles available for guest use
  • Air conditioning and heating
  • Bathroom includes plush linens, hairdryer, shampoo, conditioner, soap, lotion, and SPF chapstick
  • Cable & Smart TVs in each room
  • Coffee & tea included in your stay
  • Friendly bellhops to assist with parking and luggage
  • Rollaway beds available for $25 per day

Please note: Our historic three-story hotel does not offer an elevator or swimming pool. We’re sorry for any inconvenience this may cause. Learn more about Spring Lake’s pools.

Oceanview patio at Amelia's Restaurant in Spring Lake NJ at ICONA Grand Victorian Hotel

Weddings & Celebrations

The Grand Victorian at Spring Lake offers an ideal venue for celebratory occasions and weekend getaways. The hotel is open year-round and located directly across from the beautiful beach of Spring Lake on the Jersey Shore, in 90-minute proximity of Philadelphia and New York City.  

Planning a reunion? How about a group getaway or wedding? Group hotel discounts can be requested upon planning your stay with the Grand Victorian. If you book ten or more rooms with us, we will be more than happy to negotiate a discount for you. Please note discounts are up to the discretion of the Grand Victorian Team and apply only to Grand Victorian lodging contracts. 

Please note: Grand Victorian is able to help with lodging. Please contact the on-site restaurant, Amelia’s by the Sea, directly to book parties, events, or catering. Amelia’s may be reached via telephone a 732-769-5700, or via email at 

Dining Onsite at Amelia’s

A First-Rate Restaurant in The Grand Victorian

The Grand Victorian offers superior seaside dining at a top-notch restaurant: Amelia’s By The Sea. A Spring Lake staple, Amelia’s is conveniently located in the hotel, so our guests can enjoy old-school Italian and contemporary continental cuisine in a fine dining atmosphere.

Food collage at Amelia's Restaurant in Spring Lake NJ at ICONA Grand Victorian Hotel

Our Policies

Reconnect with the Sea at The Grand Victorian Hotel in Spring Lake, NJ

For Additional Info Or Questions, Please Contact Us Here At ICONA Avalon Resort.

The ocean is waiting to soothe your soul at The Grand Victorian Hotel. Our intimate and secluded location provides the bliss of a vacation with the relief of returning home. The Grand Victorian delivers a charming, one-of-a-kind experience, making us a top choice for beachfront Spring Lake NJ hotels throughout the year. Escape to an exquisite oasis among the sand dunes by booking with us today!

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